Wine trade’s charm offensive

Wine trade’s charm offensive

Having captured our minds and our wallets over the last decade, the Irish wine trade is now after our hearts.

Having captured our minds and our wallets over the last decade, the Irish wine trade is now after our hearts. Services previously the preserve of wine connoisseurs are being rolled out by the wine trade for consumers as part of a massive charm offensive. These include wine fairs, rare wine tastings, meetings with winemakers and low-stress en primeur offerings.

One of the reasons for this increasing consumer interaction is the trade’s desire to maintain and...

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