Is a bargain an intangible idea or a mathematical event? Well, while a sale is any downward adjustment in the price, a bargain is essentially an 'experience'. Nowhere is this more obvious than in wine. This is because wine is an 'experience good' - ie one where we can only assess its true worth after its consumption.
For me, a bargain is not a half-price wine; it is a wine that is on sale at...
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