Monday June 1, 2020

Wine: The good value experience

Wine sales can be a great way to find cheap wines, but make sure that you're also getting something you will enjoy, writes Tomás Clancy.

31st March, 2012
Richard Moriarty, senior wine buyer at Superquinn: 268,000 bottles were sold during last year's sale. Photo: Tony O'Shea

Is a bargain an intangible idea or a mathematical event? Well, while a sale is any downward adjustment in the price, a bargain is essentially an 'experience'. Nowhere is this more obvious than in wine. This is because wine is an 'experience good' - ie one where we can only assess its true worth after its consumption.

For me, a bargain is not a half-price wine; it is a wine that is on sale at...

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