It seems that since the event was shifted to December, it has instead served to kick-start the spending season, as billions of euro are unleashed during the biggest consumer onslaught of the year. Luxury retailers appreciate this and are now lining up to relieve you of real cash this Christmas: €8,000 handbags, €150,000 kitchen makeovers or a €245,950, slightly used Aston Martin Cabrio DB9 from Des Cullen are the ultra-premium gifts these days.
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