William Hill revenue rises on World Cup betting

William Hill has said that betting on the World Cup this year increased its revenues for the first six months.

1st August, 2014
William Hill revenue was up 7% in the six months to July

William Hill has said that betting on the World Cup this year increased its revenues for the first six months, as 80 per cent more customers bet on World Cup games this year than the last time the tournament was held.

The company said revenue was up 7 per cent to £80 million in the six months to July 1. Operating profit dropped 2 per cent to £177 million, it said.

The bookmaker, which is Britain’s largest, operates more...

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