Sunday November 29, 2020

Will Apple's effort to buy cool backfire?

Would Steve Jobs have paid $3.2 billion for a company that uses off- the-shelf technology and has total revenues of $800 million?

11th May, 2014
Audiophile websites are almost universally critical of Beats' technology. Apple is buying a fad, not a piece of cutting edge technology.

Do you have teenage children? I have one such darling creature and another one soon to screech into his teens, so I know all you need to know about Beats.

About this time last year, I became aware of the Beats craze in Dublin, when both my children requested these ludicrously expensive headphones. The sight of white, middle-class south Dublin kids doing their best ghetto pimp-roll, outsized headphones covering half their heads, trousers slung down...

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