Whyte’s cuts its buyer’s premium

Hard times call for hard marketing strategies. In the rarefied world of fine art we are unlikely ever to see ‘‘buy one - get one free’’, but the decision of Whyte’s to cut its buyer’s premium to 12.25 per cent will be welcomed by its clients, if not

21st February, 2009

Hard times call for hard marketing strategies. In the rarefied world of fine art we are unlikely ever to see ‘‘buy one - get one free’’, but the decision of Whyte’s to cut its buyer’s premium to 12.25 per cent will be welcomed by its clients, if not by its competitors. In addition, the buyer will no longer pay the Artists Resale Rights levy.

Whyte’s first sale of...

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