Why the cloud is making sense

By delivering telephony services via the cloud, unified communications for business promises cost saving and flexibility in business telecommunications.

But what does it mean in practice?

The idea is simple: combine broadband internet access with Voice over Internet Protocol (VoIP) to provide a complete telecoms package. But unified communications doesn't mean unreliable consumer-grade call provision.

“We can prioritise packets,” said Magnet Networks' product manager Joe Lavin. “As an ISP we can control the ...