Monday September 21, 2020

Why GM is backing ManU: Chevrolet

“The global fan base we have and the media exposure we generate on Chinese media channels are huge,” said Manchester United’s Commercial Director Richard Arnold.

31st May, 2012
Manchester United's Hong Kong outlet.

After ditching costly Super Bowl ads, General Motors is betting a five-year sponsorship of the Manchester United soccer club will bolster its Chevrolet line in the first test of the brand’s new global marketing strategy.

GM declined to say how much the Manchester United sponsorship will cost.

It allows Chevy signage in Manchester United’s stadium and access to the team for TV, print and other media for use worldwide.

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