Wednesday April 8, 2020

Whistles sounds a style change

Jane Shepherdson’s new hobby is the trapeze, which is pretty appropriate for a high flyer who has been variously described as the most important woman in British fashion, and the person single-handedly responsible for creating the concept of ‘fast fa

14th March, 2009

Jane Shepherdson’s new hobby is the trapeze, which is pretty appropriate for a high flyer who has been variously described as the most important woman in British fashion, and the person single-handedly responsible for creating the concept of ‘fast fashion’, the practice of on-trend pieces being quickly available at affordable prices.

As former brand director of Topshop, the slim, blonde 40-something has been credited with turning the chain from tacky and...

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