Friday October 23, 2020

What the future holds for marketing

Worries about the impact of emerging technologies on marketing are by no means exclusive to this market.

16th April, 2005

Worries about the impact of emerging technologies on marketing are by no means exclusive to this market. The US marketing world is awash with worries that the digital media revolution is set to cause chaos after the latest issue of influential trade magazine Advertising Age ran a 5,000-word cover story by columnist Bob Garfield on the subject.

The article has generated widespread coverage and debate, with reactions ranging from the dismissive to the acknowledgement that...

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