What goes on Twitter stays on Twitter

Truly effective management of the most powerful social network yet must be a priority for brands who want to make a credible impression, writes Neil O'Gorman.

24th March, 2012
Development of a clear social media policy regarding Twitter is important.

Understandably, there is a heady mix of excitement and fear among brands and organisations with the emergence of any new social media platform. This often comes from the fact we get giddy at the prospect of yet another opportunity to reach much sought-after consumers who are openly engaging with like-minded souls. As long as any negative postings are not directed at you, all is good.

However, while YouTube, Facebook and Pinterest offer great potential to...

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