Sunday September 20, 2020

We've got a crush on you

he makers of Candy Crush Saga hope to raise $500m in an IPO, but the game’s success could make this a conservative estimate, says Joe Griffin.

23rd February, 2014
Candy Crush Saga’s innocent gameplay is gender neutral, and its primary colours appeal to all Picture: Bloomberg

It should not have come as a huge surprise when the makers of Candy Crush Saga announced an intended IPO of $500 million (€364 million) this week. The casual game, by a Dublin-based company, has all but conquered both the gaming and mobile device world.

In fact, the half-a-billion dollar estimate from King Digital Entertainment, which the company hopes initially to raise in public investment, feels almost conservative when you look at its prospectus. King generated...

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