Friday February 21, 2020

We're still calling it the Ken right?

The long, really, really long, and often boring saga over European Rugby finally gets back to the part that matters tonight.

Emmet Ryan

Technology Correspondent

@emmetjryan
17th October, 2014
"The only way the advocates of this rebranding will get fans to think of it as anything other than the Heineken Cup is to ram home the message with clear results," writes Emmet Ryan

The long, really, really long, and often boring saga over European Rugby finally gets back to the part that matters tonight.

The Challenge Cup and Qualifying Competition don't live on the same planet as the new fangled Europe Champions Cup. Replacing, if we're going purely from a non-sponsor name perspective, the European Cup, the top tier competition is meant to be about bringing in more cash and ensuring a better representation of top teams.

Yes...

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