Web push for Ireland Inc
More than €50 million will be spent on marketing Ireland Inc to overseas visitors over the next three years.
More than €50 million will be spent on marketing Ireland Inc to overseas visitors over the next three years. The advertising campaign has begun and Tourism Ireland has just launched a €2.6 million global website aimed at promoting Ireland in 27 markets around the world.
Lawrence Bate, the new head of Tourism Ireland Great Britain, has been charged with overseeing the British campaign, which includes a new dedicated British website and a marketing spend of up...
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