Wednesday July 15, 2020

Web is best way to target immigrants

Advertisers and recruiters keen on targeting young non-Irish nationals need to go online to track them down.

27th October, 2007

Advertisers and recruiters keen on targeting young non-Irish nationals need to go online to track them down.

That’s the view of Niall Kehoe, the founder of Ethnic Media, a fast-expanding company which now offers a variety of multimedia channels for advertisers interested in the growing immigrant population.

Kehoe started out in 2003 with a lifestyle magazine and associated website for the Chinese community, but his business has diversified in the past year and...

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