The promotion of Irish golf to overseas visitors received a major boost after the success of Rory McIlroy in last month’s US Open.
But industry experts insist that long-term success in attracting American and European golfers depends on mastering the art of online booking.
McIlroy’s historic success has been ‘‘quite heavily and successfully leveraged’’ in the US and other markets by the state’s all-island tourism promotion agency Tourism Ireland, according to golfing entrepreneur...
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