Thursday April 9, 2020

Web bookings hold the key to golf tourism

With golf visitor figures showing a slight upturn, tourism body Fáilte Ireland is pinning its hopes on an internet-based marketing drive, write John Burke and Lisa Jackson

9th July, 2011

The promotion of Irish golf to overseas visitors received a major boost after the success of Rory McIlroy in last month’s US Open.

But industry experts insist that long-term success in attracting American and European golfers depends on mastering the art of online booking.

McIlroy’s historic success has been ‘‘quite heavily and successfully leveraged’’ in the US and other markets by the state’s all-island tourism promotion agency Tourism Ireland, according to golfing entrepreneur...

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