Weaving a successful spell

The hand weaving looms at Ireland’s oldest operating mill are whirring to a new rhythm. Established in 1723, they have been synonymous with the Avoca brand of Co Wicklow for years, but now that brand is changing.

The warp and weft of Avoca are less ones of tradition and craft, but of innovation and modernity, all the while maintaining a deep connection with the heritage which forged the label. Avoca is one of ...