‘We won because ours was simply the best bid’

Lucy Gaffney, one of the key players in Denis O’Brien’s controversial acquisition of the mobile phone licence, argues that her company won the tendering process through ingenuity and hard work alone

26th March, 2011

Esat Digifone changed the face of telecommunications - and quite possibly business - in Ireland. It also inspired a generation of entrepreneurs by bringing the first real taste of commercial success to many of the 70-plus ambitious, hard-working and passionate young Irish people involved in the winning mobile phone licence bid.

People, over two long years, became more friends than colleagues, often working 20 hours or more a day, with three hours’ sleep a night,...

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