Von Bismark's mirror on retailing future

With a background in 3D design, Eoghan O'Sullivan has been a serial entrepreneur since he graduated with a degree in Multimedia from Dublin City University in 2003. He co-founded Pixie Labs in 2005 and Tender3d.com in 2009. However, it wasn't until 2

1st January, 2012
Von Bismark's mirror on retailing future
Eoghan O'Sullivan, founder, Von Bismark: the company's aim is to revolutionise online retailing.

Von Bismark

**What it does:** virtual commerce and retail advertising

**Why it works:** "It's better to test your products with real world users than to spend nine months in development creating something people don't want. Get things out there early. Get feedback and, if it's rough around the edges, so be it." *- Eoghan O'Sullivan, founder, Von Bismark*

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