Volume takes precedence over revenue at Ryanair

At times like this, full planes are more important than empty pockets.

1st August, 2009

At times like this, full planes are more important than empty pockets.

Ryanair chief executive Michael O’Leary reported yet more fare-cutting last week, as the airline announced results for the three months to June.

O’Leary told analysts that, when it came to a choice between losing revenue and losing passengers, he was happy to forego income to keep passenger numbers at target levels. ‘‘The key thing to remember with Ryanair is that the...

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