Viacom Outdoor is changing its name to CBS Outdoor.
The original name will be dropped progressively from advertising panels across Europe and China from January 1.
In Ireland, CBS Outdoor operates roadside billboards, retail media in Tesco, Dunnes Stores, Superquinn and independent retailers, as well as the transit advertising contract for Aircoach. CBS Outdoor’s international portfolio includes media interests in Britain, France, Italy, Holland, Spain and China.
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