Vanity Fair launches advertising bookmark

A stylish advertiser-sponsored bookmark is set to become a regular feature in Vanity Fair magazine.

8th December, 2007

A stylish advertiser-sponsored bookmark is set to become a regular feature in Vanity Fair magazine.

A trial run of the marker which was attached to both the September and the current December issues has proved popular with the magazine’s readers, clients and advertisers.

According to Vanity Fair’s associate publisher Tia Graham, who came up with the bookmark idea, research shows that their readers pick up the magazine an average of six times before...

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