UTV Media has agreed to buy social media specialist Simply Zesty for an initial consideration of stg£1.7 million (€2 million) in a deal it said would boost the social media presence of its TV and radio brands.
The price for 100 per cent of the business represents four times its anticipated 2012 EBITDA, UTV Media said.
As well as the initial consideration, UTV Media said there would be further tranches of deferred payments to a maximum...
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