UTV Ireland hosts preview as Kenny joins
UTV Ireland will begin briefing media agencies and embarking on trading discussions in the next fortnight.
UTV Ireland will begin briefing media agencies and embarking on trading discussions in the next fortnight, once it has greater clarity as to its programming and carriage agreements.
With just over four months to go before it airs, the channel hosted a gutsy preview in Dublin last week, during which it announced the addition of Pat Kenny to its schedule.
“Advertisers follow an audience,” said Daragh Byrne, UTV Ireland’s commercial director. “Our primary objective is...
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