US networks cash in on patriotic pride

TV networks are the real winners in the Super Bowl extravaganza, as many viewers tune in for the commercials As well as the game. Catherine O’Mahony takes a look at the world’s biggest single advertising event.

4th February, 2006

It won’t take long for American advertisers to work out if the millions spent on advertising in this year’s Super Bowl were worth it: tens of thousands of advertising enthusiasts will be going online to give their verdicts on the best and worst commercials while the spots are still playing.

Budweiser’s owner Anheuser Busch has reportedly bought five minutes of airtime during today’s clash between the Pittsburgh Steelers and Seattle Seahawks....

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