Upwardly mobile marketing

Mobile marketing is now becoming increasingly vital to many firms, writes Siobhán Brett.

27th January, 2013
John Warburton, chief executive of DoneDeal, with Dermot Daly, founder of Tapadoo, and Ian Dodson, chief executive of Digital Marketing Institute, at the Mobile Marketing Conference. Photo: Tony O'Shea

'We feel naked without our smartphones," said Google co-founder Larry Page during his company's quarterly earnings call last week. "We live in a multi-screen world - people carry around a supercomputer in their pocket all the time."

In Ireland, mobile commerce - 'm-commerce' to some marketers - accounted for 11 per cent of total e-commerce sales last year, an 81 per cent increase on 2011. An upcoming conference on mobile commerce, to be hosted by...

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