UPC is directing its 'On-Demand' marketing drive to appeal primarily to online communities, in an effort to get consumers themselves to promote the second-phase launch of the service.
UPC's original On-Demand campaign involved the takeover of seven YouTube mastheads, a social gaming element and the creation of a premium UPC channel on the website, which director of sales and marketing Mark Coan said the advertising medium had "activated advocacy".
Last week, UPC On-Demand was made...
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