Friday February 28, 2020

UPC's innovative marketing drive

UPC is directing its 'On-Demand' marketing drive to appeal primarily to online communities in an effort to get consumers to promote the second-phase launch.

28th July, 2012
Mark Coan, sales and marketing director, UPC. Photo: Shane O'Neill

UPC is directing its 'On-Demand' marketing drive to appeal primarily to online communities, in an effort to get consumers themselves to promote the second-phase launch of the service.

UPC's original On-Demand campaign involved the takeover of seven YouTube mastheads, a social gaming element and the creation of a premium UPC channel on the website, which director of sales and marketing Mark Coan said the advertising medium had "activated advocacy".

Last week, UPC On-Demand was made...

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