Up for the occasion

The designer behind Dublin fashion label Fee G is bringing a new, contemporary edge to classic design, writes Lisa Brady.

1st September, 2012
Houndstooth dress with sleeves: €220.

The word 'occasionwear' can bring to mind sickly pastels and staid mother of the bride creations. But not for NCAD graduate Fiona Heaney. Along with her husband Don Gormley, she set up Dublin fashion label Fee G in 2003, with plans to specialise in elegant attire with a modern twist, and reinvigorate the fashion genre.

"For too long, occasionwear had a reputation of being too conservative. I have mothers of brides in their 40s who want...

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