Friday February 28, 2020

Unravelling the complexities of political polling

Richard Colwell looks at how opinion polls can come up with such different findings

2nd October, 2010

With three polls in the past week all telling somewhat different stories, the public may be forgiven for asking how they could each give such different results.

Polls can tell different stories because of a variety of factors, such as the method with which they are undertaken, the accuracy of their sampling, the way their questions are asked, the order the questions are asked and who they include in the final sample.

Red C is...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 1 month ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago