Friday September 18, 2020

Unilever’s Vitality aims to unite all its brands

Two weeks ago, multinational giant Unilever gathered more than 180 journalists in Barcelona to showcase the company’s vision for the future which is called ‘‘Vitality’’.

10th June, 2006

Vitality has been given the ambitious goal of uniting Unilever’s 400 brands - including products as diverse as Flora, HB, Domestos, Dove and Slim Fast - into a single corporate identity. ‘‘Vitality represents the biggest business opportunity before us and has never been as important for us as it is today,” said Unilever’s president for home and personal care, Ralph Kugler.

‘‘There is a vitality space in each of...

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