Vitality has been given the ambitious goal of uniting Unilever’s 400 brands - including products as diverse as Flora, HB, Domestos, Dove and Slim Fast - into a single corporate identity. ‘‘Vitality represents the biggest business opportunity before us and has never been as important for us as it is today,” said Unilever’s president for home and personal care, Ralph Kugler.
‘‘There is a vitality space in each of...
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