Unilever to spend €2m on Frusi campaign

Unilever is spending €2million on an advertising campaign to launch Frusi, a new frozen snack.

Unilever is spending €2million on an advertising campaign to launch Frusi, a new frozen snack. Devised by McCann Erickson, the multimedia campaign will target a predominantly female market and attempt to position the product as a guilt-free pleasure.

The Irish ice-cream market is valued at about €66 million.

Within this category, the health and wellness sector is experiencing strong growth.

The advertising campaign will run until August and will include a television, outdoor ...