Two partners take a fresh approach to the sweet science of multivitamins
A report by a European agency on product health claims was the spur for two partners to go international with a customisable multivitamin product range.
When Des Swan established Boost Buddy in May with business partner John Munnelly, their aim was to capitalise on the health and wellness market internationally with a fresh approach to multivitamins.
Swan and Munnelly's online venture, Boost Buddy, allows customers to choose from a range of 12 vitamin and mineral supplement varieties, based on their own health or lifestyle needs, with options ranging from "brain", "immunity" and "calm" to "supple", "blood" and "energy".
It was not...
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