Twitter still playing catch-up

Twitter may have been ubiquitous during the general election, but according to research on media usage, it was less influential than it appeared

23rd April, 2011

With the dust settled on the general elect ion and the new government formed, it is timely to review some of the characteristics of the campaign and see what lessons can be learned for the future.

At the request of Drury, Amarach Research surveyed the views of 1,000 people on which media sources they relied for information and on the impact of opinion polls during the campaign.

The findings suggest that tweeting was less important for...

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