TV3 tightens its belt to weather economic storm
TV3 chief claims RTE’s slashing of ad rates has had an adverse impact on plans to improve his station’s profile
The signs are not good for television in 2009.Audiences may well rise, as the recession encourages people to stay at home. But advertising budgets have been slashed, and a recent forecast from media consultancy Billetts predicted that TV3’s revenues would drop by 12 per cent this year - even more that RTE’s. The pain has already been felt, with RTE implementing a pay freeze, andTV3forced into cutting 15 full-time positions and another 15 freelance positions...
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