TV3 plans to double revenues at new acquisition Channel 6 to bring advertising income to between €5 million and €6million within three years.
The broadcaster wants to double Channel 6’s current audience share of less than 1 per cent to around 2 per cent. As television advertising is directly linked to viewer numbers, this would also lead to a significant jump in revenue.
According to figures from advertising body IAPI, loss-making Channel 6 had advertising revenue...
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