Sunday July 5, 2020

TV stations suffer major losses over Nielsen error

The company that compiles statistics on television viewing has made a serious error with its calculations, costing some TV stations hundreds of thousands of euro in lost revenue.

16th February, 2008

The company that compiles statistics on television viewing has made a serious error with its calculations, costing some TV stations hundreds of thousands of euro in lost revenue.

Channel 6 is threatening legal action over the mistake by AGB Nielsen, claiming it has lost €400,000 in advertising revenue because of the ongoing error. An independent auditor is being appointed to investigate how the mistake - which is to do with the weighting of Dublin audiences...

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