These days, many celebrity chefs are only too willing to stick their thumbs in the commercial pie and pull out a plum or two. Marco Pierre White advertises Knorr stock pots. Jamie Oliver had a nice little earner with Sainsbury’s for 11 years – worth about £10 million. Heston Blumenthal, the one time enfant terrible of deconstructed dishes, has produced Heston For Waitrose, a selection of rather more conventional ready meals for the upmarket British...
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