TV charges into a content battle

With cable and satellite offering viewers huge choice, how do Irish programmers win hearts and minds in the country's living rooms? Siobhán Brett reports.

21st September, 2013
The Late Late Show: traditionally a ratings winners for RTE.

As Irish TV channels rolled out their autumn schedules last month, audience share was, as ever, the chief consideration. Each new series and documentary promised to be bigger and more beguiling than the next, with mounting pressure on station executives to deliver in a market that is full of content vying for public attention.

But is the ratings battle as hotly contested as we might believe? And if so, between whom?

"If you look at...

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