TV ads not a turn-off

The death of the 30-second television advert has been exaggerated, according to a report from Starcom in Britain showing that TV viewers using ad-avoidance technology still boast impressive levels of advertising awareness.

30th July, 2005

The death of the 30-second television advert has been exaggerated, according to a report from Starcom in Britain showing that TV viewers using ad-avoidance technology still boast impressive levels of advertising awareness.

TV viewers with a personal video recorder such as Sky+ saw 30 per cent fewer adverts than viewers with Sky digital TV, the report found, but their awareness of advertising fell by just half that level.

Advertising awareness levels only fell 17 per cent...

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