Turning the AIB supertanker around

Tom Kinsella swapped selling booze with Diageo to became group marketing manager for AIB, in sobering times for the banking business, writes Siobhan Brett.

15th June, 2014
Tom Kinsella, group marketing director, AIB: a chance to rebuild a brand'

‘Turning a supertanker around takes time,” is Tom Kinsella’s characterisation of the “radical alteration” occurring at AIB, where he is group marketing director.

Kinsella joined the bank 18 months ago after 21 “fantastic” years at Diageo. He said he had decided his next job couldn’t be in alcohol and it had to be a challenge.

“I took my time, and eventually I got a call. ‘Do you...

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