Sunday October 25, 2020

Tuning in to TV signage

Sony’s digital signage specialist explains why in-store screens are more cost-effective and flexible than traditional point-of-sale promotions

3rd September, 2011

Sony’s digital signage specialist explains why in-store screens are more cost-effective and flexible than traditional point-of-sale promotions

The act of queuing to pay for something in a shop may be a mundane experience, but like almost every aspect of our lives it has been touched by the multimedia revolution. These days there is often an eye-catching flat screen TV hanging over us, relaying product images, marketing messages or special promotions. Welcome to the...

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