Tuesday April 7, 2020

Trócaire opts to go local for its Lenten campaign

The new TV ad for Trócaire’s Lenten campaign was made with the help of a small group of locals in northern Kenya.

21st March, 2009

The new TV ad for Trócaire’s Lenten campaign was made with the help of a small group of locals in northern Kenya.

The ad, which shows scenes of turmoil and displacement from a child’s perspective, was shot in the desert, with a small Irish crew put together by ad agency Chemistry. Called Hiding Places, the ad was produced by Gary Moore and directed by Brian O’Malley. Its child ‘star’ is a...

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