Trocaire controversy sees advertising agencies seeking clarity

The advertising industry is to seek clarity on the policing of advertising on broadcast media following the recent furore over Trocaire’s Lenten advertising campaign, which was declared to be in breach of existing laws.

17th March, 2007

The advertising industry is to seek clarity on the policing of advertising on broadcast media following the recent furore over Trocaire’s Lenten advertising campaign, which was declared to be in breach of existing laws.

The manner in which the advertisement was banned from broadcast by the Broadcasting Commission of Ireland was described as ‘‘a complete nonsense’’ by Ray Sheerin, the managing director of ad agency Chemistry, which devised the campaign for Trocaire....

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