Traditional company starts to shine once more

Liz Waters is bringing a historic Irish brand to new customers, having relaunched a wax-based furniture polish dating back to the 18th century.

19th March, 2011

Liz Waters is bringing a historic Irish brand to new customers, having relaunched a wax-based furniture polish dating back to the 18th century.

As director of Malone’s of Dublin, Waters is passionate about natural products that are gentle on the environment. She took over running the family-owned business in 2005, following the retirement of its then managing director, Terry Malone, and promptly began to turn it around following a fall-off in sales.

‘‘I felt...

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