Tracing fish from trawler to table

A new traceability campaign is being launched by John West Foods Ireland, writes Siobhán Brett.

15th October, 2011

A new traceability campaign is being launched by John West Foods Ireland, writes Siobhán Brett.

It will allow consumers to trace their fish ‘‘from trawler to table’’ online.

In a first for the canned food sector, consumers can enter the code from a John West can of tuna on the company’s website, www.john-west.ie, to find the location and date of the catch, the name of the boat and information...

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