When Professor Tim Bale, a leading British political academic, addressed last year's Fianna Fáil ard fheis, he gave some sobering advice to a party trying to grasp the enormity of its defeat at the 2011 general election.
"You have to realise that your brand is not simply tarnished, it is utterly trashed. It is not just trashed, it is toxic," he told delegates.
In his book, The Conservative Party: From Thatcher to Cameron, Bale...
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