Tourism Ireland tees off German campaign

Tourism Ireland will undertake a major campaign later this year to attract German golfers to holiday here, and intends to appoint a public relations agency as part of its strategy.

4th March, 2012
Tourism Ireland tees off German campaign
Rory McIlroy: tourism campaign designed to capitalise on his US Open win.

Tourism Ireland will undertake a major campaign later this year to attract German golfers to holiday here, and intends to appoint a public relations agency as part of its strategy.

Last year, Tourism Ireland undertook a golf tourism campaign worth €2.2 million. "The campaign was designed to capitalise on Darren Clarke's great British Open victory at Royal St George's, as well as previous wins by Rory McIlroy and Graeme McDowell in the US Open championship,"...

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