Tuesday September 22, 2020

Tourism Ireland looks abroad

The New Yorker is among the publications carrying Irish tourism ads this year in an aggressive, but refined, global promotion of the Gathering, writes Siobhán Brett.

6th July, 2013
The Gathering has been aggressively promoted in the US, where it seems to be having a positive effect.

Tourism Ireland is investing €41 million in advertising in its most valuable markets for 2013, its campaigns focusing variously on landscapes, history and culture, regularly underscored by promotion of the Gathering.

The numbers of visitors from Ireland's three leading markets: Britain, the US and Europe are expected to grow only moderately this year, if at all, while global tourism to western Europe is expected to dip by 1 per cent. It is against this subdued backdrop...

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