Tour operators merge under Thomas Cook

Two leading names in the Irish tour operator business, Panorama and Sunworld, are being merged under the Thomas Cook brand this week.

15th October, 2011

Two leading names in the Irish tour operator business, Panorama and Sunworld, are being merged under the Thomas Cook brand this week. John Kinane, managing director of Thomas Cook Ireland, said it was an attempt by the company to focus on brand values rather than on specific travel offers which dominate the sector. ‘‘The most compelling reason for us to merge the brands is that Thomas Cook has become one of the most valuable brands...

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