Tough year for grocery trade as price war looms

Retailers turn to special promotions to attract consumers and to combat cut-throat competition

19th December, 2009

The Irish grocery retail sector, which is estimated to be worth between €13 billion and €14 billion annually, has had a tough year. And, as many in the sector continue to cut prices, analysts suggest retailers are gearing up for an all-out trade war in 2010.

Tesco recently forecast that fierce price-cutting measures will last well into the new year in Britain. The supermarket giant commands a quarter of the Irish grocery market share and is...

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